Whether it is a report, white paper or a social studies textbook, visual content drives engagement. A well-designed publication involves finding the perfect balance between text and visuals as a way to maximize the user experience. Textbooks need exciting layouts and imagery to entice interest. A white paper can be more than just white – your Word document can have the same graphic elements, branded fonts and colors as your other forms of communications. And for data-heavy reports, the right infographic can be worth a thousand words!