Whether it is a report, white paper or a social studies textbook, visual content drives engagement. A well-designed publication involves finding the perfect balance between text and visuals as a way to maximize the user experience. Textbooks need exciting layouts and imagery to entice interest. A white paper can be more than just white – your Word document can have the same graphic elements, branded fonts and colors as your other forms of communications. And for data-heavy reports, the right infographic can be worth a thousand words!
This large project was done in collaboration with a fellow graphic designer for MIT’s publication division which focuses on worldwide technology innovation. The three reports ranged from 68 to 92 pages. The page designs included the creation of a set of graphics to feature special text areas as well as engaging charts and infographics to create visual interest in an otherwise text-heavy publication.
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