Marketing Collateral

As much as your audience relies on their computers, smartphones and tablets nothing beats printed material to reflect a business’s professional commitment to its product. It is essential that a brochure, flyer, sell sheet, or newsletter is well designed to insure that it informs AND creates a good impression.

A quality business card and letterhead complete your brand identity. A business card is often the first experience that a prospect has with your brand and I have the know-how to pair your logo with creative stationery design, appropriate paper choices and quality printing.

Take a moment to get a closer look at these projects and if you are ready to work together, click here to contact me.

Pediatric Hypnosis business card

The logo design is for a hypnotherapist. The target audience is parents of children in need of psychological services hence I created a look that is conveys the young mind but avoids an overly childlike look. The bright, trendy color palette associates with healthcare as well.

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Nutmeg Inn brand identity

Along with the initial design of the logo and website, a variety of collateral items were developed to further establish the Nutmeg Inn brand including a business card, a rack brochure. We carried the brand further by creating ceramic coasters and hand crafted pottery mugs for guests of
the inn.

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WordCamp Merit Badges

Sticker designs created for WordCamp Atlanta, a conference devoted learning WordPress skills. The WordCamp logo, created by the WordCamp Atlanta team, was a clever abstract play on the word “camp” and my designs follow their concept alluding to a typical camp merit badge. Each badge represents one of the four learning track sessions and placed on participants’ admission booklets.
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Coach Kimberly identity

Logo design and business card for a consultant specializing in helping entrepreneurs, executives and celebrities. The apple motif suggests her valuable skill as guide and “teacher”. Various treatments of the apple icon and the  special red serve to brand all printed material and social media.

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Shasta Capital identity

Stationery system for a futures investment company. Design integrates the client-selected image into a compelling two-color graphic. Blue gradation background is utilized in all printed material and social media.

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Your HR Toolkit identity

Stationery system for a human resource
consulting start-up. An all-typography
solution was developed to work within a
restricted budget.

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LIFEforce brochure

Brochure for Life University LIFEforce mentoring and recruitment program. Main graphic emphasizes the key theme, “Engage, Inspire, Transform”. This typographic treatment was used for all companion pieces.

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RTA brochure

Three-panel, short-fold brochure for Rebuilding Together, a non-profit organization rehabilitating the homes of low-income families. Targets prospective sponsors and volunteers.

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PSA Healthcare mailer

Design and production of a four-page direct mail piece used to recruit home care nurses. Using faces for the imagery speaks to the special human relationship inherent in one-on-one care.

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WNC&W newsletter

Design and production of a quarterly newsletter for a law firm specializing in real estate and personal estate management. A combination of two-color design, spot illustration and white space was used to create visual appeal and attract a readership of real estate agents.

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CA GRAPHIC DESIGN
Serving Alpharetta/Roswell
and Greater Atlanta

Claudia@CAGraphicDesign.biz
678.366.1857
LinkedIn profile

SPECIALIZING IN
logo design
business card design
wordpress websites
marketing collateral
brochures / sell sheets
direct mail

PORTFOLIO

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